Hi, my name is Joey.

Yep, just Joey.

For a long time, I was really good at worrying about how I came across.

I’d replay conversations for hours.

Did that sound rude?
Did I say too much?
Did I seem full of myself?
Was I too much?

So I got smaller.

I said less. I said yes when I meant no. I put everyone else’s comfort ahead of my own because being liked felt safer than being seen.

Eventually, I realized how much energy I’d spent making sure everyone else was comfortable while barely asking myself what I wanted.

That realization changed the way I moved through my own life.

I’m still human. I still catch myself slipping into old patterns sometimes. The difference is that I notice sooner now.

And I know how to find my way back.

I learned that the long way.

Before coaching, I spent ten years behind the camera helping produce television commercials.

I managed crews of more than 100 people, million-dollar budgets, schedules, logistics, personalities, and all the unexpected things that happen when a hundred moving pieces have to come together at exactly the right time.

I was good at it. Really good at it.

But for a couple of years before I finally quit, I knew something wasn’t right. I’d been getting migraines and mostly ignoring them. Then other health issues started showing up, confusing things that began affecting how I looked and, finally, that got my attention.

I saw multiple doctors and healers. I went on a ten-day meditation retreat trying to understand what was happening. The tests came back normal. No one could point to a clear reason for what I was experiencing.

I can’t tell you that stress caused it. But I do know I’d spent a very long time ignoring how burnt-out and unfulfilled I’d become. Looking back, I sometimes think my body simply found a way to make itself impossible to ignore.

Eventually, I listened.

And I quit.

I didn’t have a plan for what came next. I spent a month in Bali. I did workshops in Esalen. I got quiet enough to hear myself again.

Then, in a career turn I definitely couldn’t have predicted, I became a preschool teacher.

I spent my days watching four-year-olds climb higher, share a toy, say what they wanted, and tell someone how they felt.

My job wasn’t to do it for them. It was to see them, meet them where they were, and help them feel confident enough to take the next step themselves.

Turns out, that’s a pretty good description of the work I do now, too.

Somewhere between hundred-person production sets, learning to listen to myself the hard way, and a classroom full of four-year-olds, a thread became obvious:

I like being useful.

I’ve always been someone who likes to make life a little easier for the people around me. I’ll troubleshoot the technology, make the phone call, untangle the logistics, sit beside you while you figure something out, or ask the question nobody else thought to ask.

Taking something off someone’s plate, or helping them realize they can take it off their own, genuinely makes me happy.

That instinct sits at the heart of both sides of my work.


Sometimes that means coaching.

As a Certified Life Coach, I work with people who have gotten really good at taking care of everyone else and have lost touch with what they want for themselves.

We look at the invisible rules underneath the overthinking, guilt, obligation, and second-guessing.

I don’t tell you what to do.

I ask questions. I listen closely. And I pay attention to the space between what you say you want and what your choices may be showing us.

Sometimes the most useful question is simply:

“Says who?”

And suddenly, there’s a little more room to hear your own answer.

Sometimes it means helping with the pile.

As a Personal Affairs Organizer, I work with older adults and the people who love them.

Passwords. Paperwork. Technology. Medical information. Insurance. Important documents. All the things that keep getting postponed because nobody quite knows where to begin.

Sometimes I’m sitting beside an older adult, helping them get organized and feel more in control of the details of their own life.

Sometimes I’m the trusted local person for a partner or adult child who can see what needs attention but can’t always be there, the person who shows up, handles the practical details, and keeps everyone informed.

I bring the same organization, patience, problem-solving, and follow-through to this work that I learned managing complicated productions.

Different room. Same Joey.



Coaching and Personal Affairs Organizing may look like two very different businesses.

To me, they make perfect sense together.

Both begin with someone looking at something that feels complicated and wondering where to start.

That’s where I’m useful.

I listen without judgment.
I notice what matters.
I make complicated things feel more manageable.
And then we figure out what comes next, together.

Whether you’re trying to hear yourself more clearly, get the practical details of life back under control, or support someone you love from a distance, I’d be glad to meet you there.